PARTRIDGE OF HAMPSHIRE – COOKIE POLICY

 

What are cookies?

A cookie is a piece of data/text file that is placed in your computer’s memory when you visit a website. The information the cookie contains is set by our website’s server and, depending on the type of cookie, may be used each time you visit our website/s.

Cookies are widely used to make our website/s work, or work more efficiently for you, our guest, as well as to provide companies with information about traffic through the website.

Cookies are designed to remember things that you have done on a website in the past, which can include putting products in your basket, logging in, or clicking on links. This can save you time when you visit a website more than once.

Cookies can be used by our website/s in the following ways:

• To remember your preferences.

• To remember your password.

• To find out what the website doesn’t do well and make improvements to it in future.

• Allow you to share pages with social networks like Facebook.

• To make personalised product recommendations, based upon your previous times you’ve visited our website/s.

• Make sure advertising on other websites is relevant to you.

• They can also help us to see how many people are visiting our website and which pages are the most popular (see Google Analytics).

 

Your cookie settings on our website

Cookies on our website that do not require approval

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

 

Strictly necessary cookies cannot be disabled using the features of this website. You can however completely disable cookies in your browser at any time.

 

Examples of cookies that do not require consent / List of cookies that do not require consent

Category* First Party Cookies Purpose Expiry Date
*FSComponent This cookie is used for caching data in the My BMW registration form and the various contact forms (e.g. brochure and test drive requests). Caching the data that a user has already entered in a similar form on the website will make it easier to fill in forms. Session
BackToPartridgeof Hampshire This cookie is needed to allow the anonymous user to immediately retrieve a previously visited Partridge of Hampshire site when navigating between various BMW sites. Session
baoManualDisclaimer This cookie stores information stating that a warning notice required on the website for legal reasons has already been marked as ‘read’ by the anonymous user in question. Session
bmwcsaCDID The tracking tool on this website is for the statistical evaluation of data and uses cookies for this purpose. The data is collected anonymously and provides parameters such as the number of visitors, clicking behaviour and the average time website users spend actively browsing a particular page. Referrer URLs are also used to statistically evaluate the number of users who come to our website via partner websites. This is done to provide an understanding of which of our in-house marketing campaigns have sparked an interest in our website. Session
bmwcsaCDuvt See bmwcsaCDID cookie. 31 days
bmwcsaDBID See bmwcsaCDID cookie. 5 years Performance
bmwcsakey See bmwcsaCDID cookie. Session
bmwcsaP3P See bmwcsaCDID cookie. 20 years
bmwcsaP4P See bmwcsaCDID cookie. 20 years
bmwcsaSF See bmwcsaCDID cookie. Session
bmwcsauvt See bmwcsaCDID cookie. 31 days Performance
bmwWorkflowHash This cookie stores anonymous information that guarantees secure data transfer like that needed, for instance, when switching between http und https pages or reloading the website. Session
bw By storing anonymous information on a specific technical requirement, this cookie makes it possible to display website content based on the data capacity of the user’s Internet connection. Session Functionality
configsSortBy This cookie stores the last viewing mode selected by the user for the saved vehicle configurations when logged in to ‘My BMWֺ’. Session
consentCookie This cookie is needed to store information on whether the user has granted their consent to the use of cookies requiring approval on this website. 1 year
cookieDisclaimer This cookie is needed to store information on whether the user has granted their consent to the use of cookies requiring approval on this website. 1 year Strictly necessary
espBasket This cookie is needed to preserve all the information on the configured vehicle relevant for the shopping basket when navigating around various pages. Session
JSESSIONID This cookie makes it possible to switch between various pages while a vehicle is being configured by the anonymous user and saves the technical information that has already been entered in relation to the configuration. Session Strictly necessary
languageCookie This cookie stores the language selected by the anonymous user and displays content in the chosen language when they next visit the website without the need to ask again. 1 year
LOGGEDIN This cookie is used when a user logs in to their ‘My BMW’ account to ensure that the anonymised user remains logged in when switching between different pages on the website. 2 hours Strictly necessary
component ID

(the cookie name is the component ID)

This cookie stores information on which website navigation tab the anonymised user has opened, thereby ensuring that the previously selected tab is displayed again when the page is reopened within the same session. Session
sessionDisclaimer This cookie stores information stating that a warning notice required on the website for legal reasons has already been shown to the anonymous user in question. Session
SMSESSION This cookie stores information that is indispensable for ensuring continued security of the process flow when using the website. One example of information stored is the unique value of the Core Server to guarantee the https security standard for the duration of a user’s visit once they have logged in to their My BMW Account. 2 hours Strictly necessary
usy46gabsosd See bmwcsaCDID cookie. Session Performance
vehiclesSortBy This cookie stores the last viewing mode selected by the user for their own saved vehicle when they are logged in to ‘My BMWֺ’. Session
vinToolUnsavedVehicles This cookie stores the VIN number of a vehicle entered by the user, thereby ensuring that the vehicle can be conveniently displayed without the user having to re-enter the VIN number within the same session when switching between various pages. Session
visitorid See bmwcsaCDID cookie. 4 years Performance and Marketing
vtz47gabsosd See bmwcsaCDID cookie. Session
GOOGLE + PLUGIN COOKIES This cookie makes it possible to send data to Google+. Further information on the use of cookies and how they can be handled is available on the Google + website. Session Marketing
FACEBOOK PLUGIN COOKIES This cookie makes it possible to send data to Facebook. Further information on the use of cookies and how they can be handled is available on the Facebook website. Session Marketing
WT_FPC We integrate the Denkwerk Player in our website. Session Marketing
Psyma_participation These third party cookies assist the frequency with which the Psyma self completion survey appears. The cookies prevent visitors from being repeatedly invited to provide feedback. The cookie does not contain any data from the survey, a reference to the individual visitor is not possible.
Psyma_launched These third party cookies assist the frequency with which the Psyma self completion survey appears. The cookies prevent visitors from being repeatedly invited to provide feedback. The cookie does not contain any data from the survey, a reference to the individual visitor is not possible.
DoubleClick These cookies record the time and date a specific page was viewed online. It can also supply various details relating to the user such as IP address, referring sites and browser information.
K2C-anox_BMWi_0 This cookie contains a value of how many icons you have declined, this controls how many intuitive icons you see in your customer journey, currently the limit is 1 per day. 1 day
K2C- anox_history This cookie contains the customer history of pages on the BMWi site where the K2C script is installed. This cookie is deprecated and will be replaced by events in the latest version. 1 day
s_fid This cookie is used to identify a unique visitor if the standard s_vi cookie is unavailable due to third party cookie restrictions. It stores a unique visitor ID time/date stamp. 2 years

 

First-party cookies on this website that require consent
Cookies which, in strictly legal terms, are not absolutely essential in order to use this website, do nevertheless fulfil important functions. Without these cookies, features that enable our website to be used easily, such as pre-completed forms, will no longer be available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them every time you change pages. As well as that, we will no longer have a way of presenting offers to you that are tailored to you personally.

You have enabled first-party cookies that require consent.

* Categories of Cookies
Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Strictly necessary cookies
Are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies
Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functional cookies
Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies
Are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Advertising Cookies
Our website uses cookies/advertising IDs for the purpose of advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites, apps and emails. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behaviour. You can opt-out of interest-based advertising by visiting the following website:

https://optout.aboutads.info/

https://optout.networkadvertising.org

We may share data, such as technical identifiers derived from your registration information on our website or our CRM system with our trusted advertising partners Google and Facebook. This allows them to link your devices and/or environments and provide you a seamless experience across the different devices and environments that you use. To read more about their linking capabilities, please refer to their Privacy Policies:-

Google – https://policies.google.com/  https://policies.google.com/privacy

Facebook – https://www.facebook.com/about/privacy/

Cookies are not dangerous. They are not computer programs and cannot be used to circulate viruses. They are not used to identify you personally.

Google Analytics

This is a behavioural tracking service that shows us what pages people have visited, for how long and it what order. It also tells us whether people are using desktops or mobile devices to view the website, and other helpful information. This data helps us find out what can be improved on the website and how important it is.

You can at any time refuse the use of cookies.

 

List of Cookies

Here is a list of the main cookies we use, and what we use them for on our website/s.

 

Cookie Purpose Expiry Category
ASP.NET_SessionId Preserves the visitor’s session state across page requests. Session Strictly Necessary
Incap_ses_# Preserves users states across page requests. Session Strictly Necessary
visid_incap_# Preserves users states across page requests. 1 year Strictly Necessary
lang Remembers the user’s selected language version of a website Session Functional
__utma Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. 2 Years Performance
__utmb Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. Session Performance
__utmc Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. Session Performance
__utmt Used to throttle the speed of requests to the server. (Google Analytics) Session Performance
__utmv Saves user-defined tracking parameters for use in Google Analytics. Session Performance
__utmz Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. 6 months Performance
_dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag. Session Performance
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years Performance
_gat Used by Google Analytics to throttle request rate Session Performance
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. (Google Analytics) Session Performance
ads/ga-audiences Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor ‘s online behaviour across websites. Session Marketing
ads/user-lists/# Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor ‘s online behaviour across websites. Session Marketing
bcookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. 2 years Marketing
BizoID Used by the social networking service, LinkedIn, for tracking the use of embedded services. 179 days Marketing
bscookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. 2 years Marketing
lidc Used by the social networking service, LinkedIn, for tracking the use of embedded services. Session Marketing
guest_id Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. 2 years Marketing
personalization_id Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. 2 years Marketing
IDE Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year Marketing
test_cookie Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Session Marketing
r/collect Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Session Marketing
ict_0 Infinity Call Tracking Cookies 10 years Marketing
ict_master Infinity Call Tracking Cookies 10 years Marketing
ictf_il2509 Infinity Call Tracking Cookies 10 years Marketing
ictf_in2509 Infinity Call Tracking Cookies 10 years Marketing
ictf_master Infinity Call Tracking Cookies 10 years Marketing
testinfinitycookie Infinity Call Tracking Cookies Session Marketing
YSC Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session Performance
VISITOR_INFO1_LIVE Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. 179 days Performance
PREF Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. 8 months Performance
NID Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 6 months Marketing
vuid Collects data on the user’s visits to the website, such as which pages have been read. (Vimeo) 2 years Performance